National Ability Center Prepares for New Logo and Brand Identity Reveal - National Ability Center

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National Ability Center Prepares for New Logo and Brand Identity Reveal

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Leading provider in adaptive recreation and outdoor adventure to unveil modernized look after combining forces with Splore


PARK CITY, UTAH (Feb. 26, 2018) – The National Ability Center, a leading non-profit organization that provides world-class adaptive recreation and outdoor adventures for individuals and families of differing abilities, will debut its revitalized logo and brand identity on Tuesday, Feb. 27. The fresh look and feel is in direct result of needing to build stronger recognition of the united organization after joining Splore in Jan. 2017.


“With the dialogue around inclusion continuously gaining momentum nationwide the National Ability Center, now alongside Splore Adventure programs, is uniquely positioned to lead the conversation on adaptive recreation and outdoor adventure programs,” said Gail Barille, CEO of the National Ability Center. “With over 70 years of combined experience in the adaptive recreation and outdoor adventure world, we can attest first hand to the challenges people face and how they can be conquered by unlocking their inner potential. We are a prime example of  what is possible when we journey through challenges together. We are proud to debut our new brand as we engage in this national conversation.”


The National Ability Center’s longtime logo will be proudly vaulted on Feb. 26th.. Otherwise known as the “flying man,” the logo has served to inspire individuals of all abilities in their quest to experience a life full of possibilities. The thought to revamp the organization’s individuality and purpose is due to its ever evolving participant audience and expansion of programs and services over the years.


Moving forward with the theme of “Everyone has their Everest,” as Martin Frey aptly pointed out at the National Ability Center’s Saluting Our Heroes luncheon in Salt Lake City in Nov. 2017, the logo aims to convey that concept visually. The flow of the line represents both the mountain to be conquered and the journey of facing those challenges together with the NAC team. The NAC’s highly trained instructors deliver programs that open up recreation and outdoor adventure programs to all. Whether it is rock climbing, horseback riding, rafting, skiing, snowboarding, canoeing or camping, the NAC helps to unlock a person’s inner potential, creating life changing impact.


The National Ability Center is already executing creative guerilla marketing tactics throughout Park City and surrounding areas including branded coffee cup sleeves at local brews including Atticus, Park City Mountain, Townsend Tea and Three Cups previewing the rejuvenated visual direction and theme. The organization will also be placing native Heber Valley rocks with its new message on it throughout the town in hopes of encouraging curiosity for the outdoors. The full reveal and marketing efforts will roll out on Tuesday, Feb. 27.  The leading adaptive provider has received positive feedback on the creative direction from its Board of Directors and community and will continue to build the adaptive nation by offering quality experiences to people of all abilities worldwide.


To learn more about the National Ability Center or sign up to be a volunteer, visit




About the National Ability Center

The National Ability Center provides world-class adaptive recreation and outdoor adventures for individuals and families of differing abilities, physical, cognitive and developmental, including competitive athletes, youth, veterans and more. Rooted in Park City, UT for over 30 years, with additional facilities in Salt Lake City and Moab, the National Ability Center empowers participants by building self-esteem, confidence and lifetime skills through inclusive programming and activities such as alpine and Nordic skiing, snowboarding, horseback riding, cycling, swimming, rafting, archery, among others. The National Ability Center is globally recognized as a chapter of Disabled Sports USA and is one of only 12 Gold U.S. Paralympic Sports Clubs. For more information, visit

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